Statics that beat the account.
72 image creatives shipped across three waves for a US life-insurance lead-gen account. Generated backgrounds, typography baked by the model, every string compliance-linted before it renders. Built to test angles fast — and to win them.
Generated · MAD ITCPL our blueprint-house graphic held while leading its live test.
Typical CPL baselines in the same niches. Our leader ran at roughly a third.
Creatives shipped across three waves — photo cards, graphic concepts, and number-first cards.
The account’s hottest static lane was big-real-number cards — its incumbent number-heavy creative pulled 1,319 leads at $18.90 CPL. That’s the lane our number-first set was built to compete in.
Fifteen number-first cards. Three niches.
Dollar-figure reveals, tap-to-choose quiz cards, and still-life wildcards — each in a distinct visual carrier: highway exit signs, stamped dog tags, paper checkbox forms, funeral-bill receipts. All typography is generated in-image, not overlaid.
No people. No stock. Pure concept.
Fully generated graphic concepts with the headline baked into the artwork by the model — a synthwave rig, a diesel gauge on E, a blueprint house. The blueprint concept is the one that led its live test at $9.83–16.71 CPL.
One angle, three visual systems.
The first wave: 43 composed photo cards — 13 angles, each in three alternate treatments so the market picks the winning look, not us. Same headline below, three entirely different ads.
The photo-card lane kept evolving alongside the graphics — emotional, story-first compositions like this GoFundMe angle, an AI-generated scene composed with our overlay system rather than baked typography.
One YAML in. Finished ads out.
Every static on this page came out of our in-house pipeline — no design tool was opened.
Generated backgrounds + baked typography
Locally generated imagery — both photo backgrounds and full typographic artwork with exact headline text rendered by the model, layout-guided so the copy lands where it should.
Three composed card systems
A styled HTML compositor renders the photo-card treatments — dark scrim, editorial serif, highlighter tabloid — from the same angle copy.
Compliance lint on every string
Third-person rules and platform trigger-words are checked automatically on all copy — including text baked into the artwork itself.
Provenance + review built in
Content-hashed render cache, a provenance manifest per creative, PDF/HTML contact sheets, and a client review page with pick-and-notes.
Want statics built to beat your account?
Send us your niche and your current CPL. We’ll come back with a test set.